bollywood latest news

Nokia, the world’s largest handset maker, reported that its second-quarter operating profit drastically fell from 1.47 billion euros last year to 427 million euros this year. According to Reuters, the company has also cut back its margin projections to 11.3 percent from original predictions of 13 to 19 percent.

Another big name, Sony Ericsson, reported a net loss of 213 million euros for the second quarter. It shipped only 13.8 million phones during the quarter, showing a 43 percent drop compared to the figure of the same time in 2008. The slum is partly due to its over-emphasis on the Cyber-shot and Walkman series, like C905a and W760a, despite of popularity of smartphones among consumers, such as Apple's iPhone 3GS and Palm's Pre.

To cope with the situation, both companies have their plans to win back customers. Sony Ericsson intends to develop high-end devices that combine the functions of Sony’s PlayStation game console and cell phones. As for Nokia, several handsets were released to compete with Apple and RIM, including the 5800 XpressMusic touchscreen device along with the E75 and N97 smartphones. It is said that the company will continue to focus on advanced smartphones and cheaper devices to retain sales and earnings.

"Competition remains intense, but demand in the overall mobile device market appears to be bottoming out," said Olli-Pekka Kallasvuo, Nokia’s CEO. "As before, we are continuing to tightly manage our operating expenses."

Controlling costs is definitely one of the most pressing issues during this tough period. However, in order to be evenly matched with other rivals, or even to survive, these companies will have to find a balance between trimming expenditures and exploring innovative new features to satisfy the ever-demanding users.