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The research, carried out by Microsoft subsidiary Sanderson Studios for Tellme Network Inc, reveals that 75% of people would choose a smartphone that allows them to write a text message, surf the web or dial a contact by speaking, rather than typing or using the touchscreen. The main reason is that using keypads or touchscreens while they are busy with other tasks or on the go are always distracting. Voice control, on the other hand, can offer quicker and easier access to their smartphone functionality.

The study also found that people incline to use smartphones while doing other things to save time. These activities include waiting at appointments, shopping or running errands, walking on the streets, visiting friends, attending school, exercising and eating at restaurants. Among the respondents, an overwhelming majority said that they would feel comfortable using voice control to perform tasks in public places. This indicates that cell phone etiquette is slowly evolving, and people are using their smartphones to multitask more frequently on the go, away from home or office.

Unsurprisingly, studies also show that using voice over buttons or touch while in a vehicle is very popular. Another survey by Sanderson Studios reveals that 90% of respondents who spend one hour or more per day in their car prefer using voice to make calls, check mails and so on, mainly due to safety and convenience.

Catering to consumers’ favor on voice control, many smartphones in the market are armed with features that allow users to perform tasks using their voice. For example, Apple’s iPhone supports voice control in different languages for making a call and playing music. Applications like Microsoft Voice Command for smartphones also let you use your voice to look up contacts, make phone calls, get calendar information, play and control music, as well as start programs.

Following the changing cell phone etiquette, the idea of ‘say what you want and get it’ may become one of the key factors that affecting the development of the features and services in smartphones. Just wait and see how the cell phone producers rival in this new battle.