10 Secrets Using Social Media to Drive Blog Traffic
As the owner of a website, everyone will tell you social media and a great website are the two keys to driving traffic. But what they don’t tell you is it isn't enough to just have these two things. You need to link them together so they can benefit each other. And it works both ways. You want to drive traffic from your website to social media and from social media to your website.
Although these techniques work for improving the amount of traffic gained through social media, simply doing them isn't going to transform your blog overnight. You have to stay patient and maintain your consistency. Social media is a slow process which takes time to snowball. Don’t get disheartened if there are no immediate results.
1. Social Media Networks
To take full advantage of social media you have to get on as many as you can. Some are less relevant than others, but the essentials everyone needs are Twitter, Google+, Facebook, and LinkedIn. If you’re a site which makes videos, you should also have YouTube on your list. The more social media networks you use the more people you can reach.- Read: 7 Tips To Make People Addicted To Your Blog
- Read: Submit Your Website/Blog To Multiple Search Engines
2. Backlinks
Backlinks should point back to relevant content. Once you've grabbed someone, you need to lock them down by showing them what else you have to offer on your website. Social media is ideal for this. To avoid being accused of spamming, make sure your links have some relevancy. It’s also wise to stay away from linking after every update.3. Articles Marketing
Article marketing is a form of marketing which has fallen by the wayside since the Google Panda and Google Penguin updates. In terms of social media, traditional article marketing won’t take you far. Sites like LinkedIn do hold the capacity for article marketing, though. Join a group and post a short article on a topic relevant to people. For example, search for a common group problem and write a guide on it. And don’t forget to share your hard work afterwards!4. Sharing Photos
Use your multimedia options as much as possible. Relying exclusively on written content won’t win you many supporters. Spice things up by posting some photographs. These photographs don’t have to relate to the same boring stuff. Some site owners have taken to posting fun updates just for entertainment purposes. Infographics are also in fashion, at the moment.5. Social Bookmarking
Moving away from social media slightly, bookmarking is slightly different in that it’s only designed for bookmarking. There’s none of the added features found on Google+ or Facebook here. It’s a great source of additional traffic for your website, though.6. Opinions
Ask your fans what they think of your products. Once they've posted something, actively reply to them. For sites with lower social media profiles, consider offering a freebie or a bonus to people who reply to the post. The fact you’re interacting with these people increases your stock in the eyes of Google. Your higher Google search engine ranking naturally draws more traffic to your website.7. Advertising Campaign
Social media advertising campaigns can provide a boost to your traffic for a small fee. It’s wise to only use this a few times as the results tend to diminish over time. What makes a social media ad campaign so useful is it only targets relevant traffic. It doesn't just harass anyone and everyone.8. Landing Page
Each time you decide to promote or offer something you should link back to your landing page. It’s a valid way of adding some extra backlinks without being accused of spamming.9. Social Media Apps
Your website needs to link back to your social media profiles. Never assume your audience will actively search for your social media account because they won’t. Look at them as the laziest people in the world. Cater to them by placing your social media links directly in front of their faces. There are extensions and plugins for dealing with this.10. Groupings
Try to abstain from targeting a general audience. If you’re advertising a cake shop in your local area, advertise the cake shop in the specific area not cake shops in general. At first glance, it might seem like you’re restricting your audience. But Google rewards sites who target themselves correctly with higher rankings. The traffic coming in is, therefore, more likely to respond positively to your website.Although these techniques work for improving the amount of traffic gained through social media, simply doing them isn't going to transform your blog overnight. You have to stay patient and maintain your consistency. Social media is a slow process which takes time to snowball. Don’t get disheartened if there are no immediate results.
Author’s bio:My name is Sonia Jackson. I represent the web-site. We’ll help you to solve all problems with writing different essays and research papers in a short time; we’ll answer all your questions and give you useful advice.
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