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Smartphone Price War Heating Up

Verizon Wireless, following AT&T’s aggressive price cut on Apple’s iPhone 3G to $99, has slashed the prices of most of its smartphones by $100, making the summer smartphone price war more intense than it has been.

The price cuts mean that the majority of Verizon’s smartphones are now being sold for $100 or less with the signing of a two-year Verizon contract. Those who bear a $99.9 price tag include the Research In Motion’s BlackBerry Storm, the HTC Touch Diamond, the HTC Touch Pro and the Samsung Omnia. The prices of the BlackBerry Curve, HTC ozone and Motorola MOTO Q have even dropped to $49.99. The only two models that cost more than $100 are BlackBerry Tour and Samsung Saga, which remain at $199.99 after a discount.

No reason has been given to the price drop, but analysts believe it is a reaction to the aggressive pricing of iPhone 3G 8GB models. Earlier this summer, in attempt to further broaden their market shares, Apple and AT&T slashed the older smartphones to $99 per unit after the launch of the latest iPhone 3G S, triggering off the smartphone sale.

In the meantime, it is also believed that Verizon is clearing its inventory to prepare for the launch of new replacement models onto the market in the coming new smartphone season. The HTC Diamond 2 and Touch Pro 2 are available in Europe already, while a new version of BlackBerry Storm is expected to be available in the U.S. market later this year.

As for Sprint, the exclusive U.S. carrier of Palm Pre, it is unclear whether it will follow the trend of $99 price point and join the price cut battle. However, some online stores such as LetsTalk.com who are selling Palm Pre have slashed the smartphone prices to $99 as well.
So if you have been waiting for a price break to upgrade your phone, or if you want to join the nation's largest wireless carrier, it would be a good time now.

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