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Carried out by mobile video delivery network Transpera, the research shows that 62% of mobile video users surveyed, use their cell phones more than using their PCs to surf the internet, compared to 9% of the non-mobile watchers. The study also found that a majority of them (over 70%) prefers and relies on mobile Internet to receive news and updated information, presenting a significantly higher percentage than those who do not watch video on handsets (less than 20%). This shows that cell phones have become a vitally important part of streaming video viewers’ lives.

Among these users, Apple’s iPhone is the most popular phone, as 11% of them were using an iPhone in the third quarter of 2008, ahead of other handsets. As for the web video providers, YouTube is the leading one, enjoying growing popularity and was accessed by about three million U.S. mobile subscribers during the same period.

Another interesting finding of the study is that avid mobile video watchers comprise a more attractive profile to brand advertisers, when compared to those who have never viewed video on cell phone devices. They generally have higher income, eat outside more frequently and stay overnight in a hotel more often, which imply they spend more than those non-mobile video users. The study concluded that these viewers, who are increasingly relying on mobile experience in their daily lives, represent a unique breed of consumers that can only be reached via cell phones, giving many brand advertisers a great marketing approach.

It is believed that the audience will continue to grow, as a recent report by Pyramid Research forecasts that number of users who access mobile videos and TV services will increase fivefold to 534 million in 2014. Following this trend, video feature will soon become an indispensable component to the overall cell phone functionality, presenting opportunities to not only advertisers, but also handset makers and video service providers.