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The survey was conducted online by Harris Interactive on behalf of Sprint in June, 2009. It reveals that among the 2,025 adults surveyed, 38 percent of younger employed cell phone owners (between 18 to 34) strongly agree their handsets are essential to balance their lives – whether at home or at the office. By comparison, only 18 percent of their older counterparts (55 or older) agree with the statement.

The study also shows the increasing emphasis the younger generation place on phone applications against voice calls, especially on texting and social networking functions. Young adults who own a cell phone say they constantly or often use applications such as texting (70%), photo and video sharing (24%) and email (22%) to stay in touch with others. These features play an important role when this group of respondents purchase a new phone as well: a full QWERTY keyboard is the priority to one-third of them, while 18% consider having access to social media the most important function. To young adults, cell phone has become an indispensable mobile device to stay in the social circle while they are on the go.

Other than texting and social networking, features like managing contacts and work calendar, Internet browsing, GPS navigation, listening to music and watching video are also frequently demanded and used by the young adults.

Another interesting finding of the study is that despite young adults’ greater expectation of what their mobile devices will do, they remain cost-conscious of the phone plans, as a majority (88%) says the price of a phone plan influences their purchasing decision. Smartphone rivals probably have noticed this, as some of them are now engaging in a summer sale. Following Apple’s and AT&T’s move to slash the price of its older iPhone 3G to $99, Verizon has dropped the price of BlackBerry Storm, HTC Touch Diamond, Touch Pro and Samsung Omnia to $99. It is very likely that an intense smartphone price cut war will start soon.