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Starting January 21, the latest version of Ovi Map has become available for download for 10 of Nokia’s devices, including the 5800 XpressMusic, the N97 mini and the 6710 Navigator. Users can now utilize walking and driving navigation, local and country map data, along with Lonely Planet and Michelin city guides without connecting their phones to the Internet. Additionally, all Nokia GPS-enabled devices released after March 10 will come preloaded with the software, all at no extra cost.

Previously, only the basic maps are free of charge for customers. Other features like turn-by-turn voice guidance navigation and travel guides required a subscription. Owners of compatible Nokia smartphones can find more information and download the software from www.nokia.com/maps.

Nokia’s offering mirrors the latest version of Google Maps Navigation, which can be found on the Nexus One and the popular Motorola DROID. But unlike Google’s service, which is only available in the US at the moment, Nokia’s Ovi Maps have a worldwide coverage, with voice and visual guidance for 74 countries in 46 languages, detailed maps for more than 180 countries, plus traffic information for over 10 countries. Lonely Planet and Michelin guides also have information on more than 1,000 destinations globally.

On the other hand, this is the company’s strategy to boost its smartphone sale in the face of keen competition from powerful rivals like Apple’s iPhone and Research in Motions’s BlackBerry devices. "It will help us to sell smartphones," Anssi Vanjoki, Nokia's head of marketing, told Reuters in an interview. "It will serve as a defense to our product prices."

Meanwhile, Nokia’s move puts more pressure on the key players in the industry of personal navigation devices (PNDs), such as Garmin and TomTom, while consumers will certainly welcome the application, as it gives them a fairly decent alternative of free-of-charge mobile navigation solutions.