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The news that Apple has overwhelmingly beaten Samsung in the battle of patent infringement just hit everywhere. Everybody is now eying Samsung keenly to see what the Korean-based consumer electronics giant might do to counterattack. While it is almost a dead cert that Samsung is going to appeal against the verdict and Apple will seek injunctions on Samsung’s patent-violating products, the ripple effect of this tech trial of the century can extend to unknowns. Before we put two and two together, we better warm up with a little background first.

Apple first sued Samsung for infringing on its designs and innovations in April. Samsung countersued in June and the two cases ended up wrapping into one. After hearing their testimonies for nearly one month, the jury finally sided with Apple, announcing that Samsung has ripped off Apple’s intellectual property; hence $1.05 billion (around £651 million) in damages.

Soon after the verdict, many have been conjecturing the ramifications of the trial for the entire tech world as well as consumers.  First things first, we all want to know if Samsung will quit the U.S. market. Apple has demanded the court to bar Samsung from selling its allegedly infringing smartphones and tablets in the U.S.  But how many Samsung models have to be taken off the shelves if Apple wins again? According to various sources, the products highlighted in the upcoming trial are mostly older models or those not on the market anymore. In other words, the impact of the sales ban on Samsung is limited as long as the Galaxy S3 and the Galaxy Note—its flagship models—can stay out of the mess.

Then the focus turns to Apple.  The court victory is certainly a boost to the U.S.-based company. There is no way Apple will stop in its track. It will come after its rivals and take even more aggressive legal acts against other Android phone manufacturers, who will be forced to come up with their own designs and innovations for their products so as to avoid being involved in endless lawsuits.

Finally it comes to us, the consumers. Samsung called the verdict “a loss for the American consumers” as “it will lead to fewer choices, less innovation, and potentially higher prices”.  Although it is unlikely to see immediate effect of this trial on consumers, the far-off impact shall not be ignored.

Anyway, the war between the two giants is far from over. Their next battle will be on September 20. Just stay tuned.

Sources:
http://www.zdnet.com/samsungs-apple-patent-loss-the-financial-hit-is-manageable-7000003185/
http://news.cnet.com/8301-13579_3-57500247-37/apples-big-win-over-samsung-what-does-it-mean/
http://www.zdnet.com/samsung-apple-verdict-the-aftermath-7000003166/