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Being a startup or independent developer is a significant business challenge. Many of the experienced game developers in the industry are joining people just out of university to give the indie life a go as it does offer a great deal more creative control over the projects that they undertake, but by the same token it offers no real job security, and freedom aside, there are challenges in building games as an indie.

One of the greatest of these challenges is one of the first decisions that needs to be made before starting a game project; where does this game come from?