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Consultation firm Frank N. Magid has interviewed 4,000 U.S. wireless customers, aged from 12 to 64, regarding the usage of mobile content through an online survey this January. Findings showed that 51% of the interviewees access mobile content regularly and spend about 39 minutes on it every week. This amount of time is more or less the same as average users spend on talking on cell phones (44 minutes) or texting (38 minutes), reflecting that apart from communicating with others, people nowadays will also use their cell phones to keep in touch with and manage social information.

The research has also revealed that entertainment content is just as popular as utilitarian content like news, weather reports and sports scores. Users, especially the youngsters, tend to spend more time on accessing entertainment content, as it is found that interviewees aged between 12 to 34 have dominated 80% of mobile social networking.

What’s more, among the interviewed teenagers (12 to 17 years old), 72% access mobile content on a weekly basis, while 52% buy such content regularly. Therefore, it is no doubt that young people are driving a lot of mobile content usage, hence standing as significant revenue opportunities.

Difference in household earnings also leads to different patterns of mobile content usage. Users from household earning more than US$100,000 per year are more likely to access mobile content compare to the less affluent groups. They usually spend more time to access business-related information, news and online shopping through cell phones.

Another consulting firm Webcredible has also polled over 1,100 online users between February and April this year on what they usually use their cell phones for, except calling and texting. Over half of the interviewees used their cell phones for emails and social networking, which clearly indicated the evolution of mobile Internet usage.

Results showed that emails (39%) and social networking (16%) came in as the most popular activities among mobile Internet users. Less than 16% of interviewees said they mostly download ringtones via cell phones.

With continuing technological advancement and increasing accessibility to the Internet via cell phones, it is expected that the usage pattern of cell phone users will keep moving on from merely communication to information access, or even more.

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