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Based on its latest studies, the research firm forecasts a huge jump in the number of users paying for mobile video services, such as video clips, TV episodes, TV programming and movies, which are directly delivered to their cell phones. Total mobile video subscriptions are likely to reach 534 million in 2014, representing 8.5% of total mobile subscriptions by then.

Pyramid Research believes that emerging markets will play a significant role in boosting the usage of mobile video services, and will drive a 37% growth in total mobile subscriptions. Asia Pacific, in particular, is expected to attract more than 281 million subscribers in the coming few years.

To meet surging demand and keen competition, the research firm advises operators to upgrade their networks, reduce charges on data plans, as well as offering more advanced and compatible handsets. Improved devices and networks are likely to draw higher level of adoption and spending.

Looking at today’s market, popular handsets that can support mobile video services include iPhone and Nokia E71x carried by AT&T, as well as LG enV3 (VX9200) and Samsung Alias 2 (U750) with Verizon Wireless.

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