Mobile Messaging Usage Continues to Grow
Despite the economic slowdown, both consumer spending on and revenue from mobile messaging services like SMS, MMS, mobile email and mobile instant messaging (IM) will continue to grow in the coming few years, according to latest research reports.
Strategy Analytics foresees that global consumer spending on mobile messaging services will go up by a 6.4% compound annual growth rate (CAGR) and reach $130 billion by 2013. ABI Research comes up with an even bigger number, expecting mobile messaging service revenues to surpass $212 billion globally in 2013.
Analysts note that consumer demand for mobile messaging services has been growing rapidly, particularly for email and IM access. Cell phone manufacturers have probably spotted the trend as well, hence many of them have been working on "messaging phones", aiming to grab more market shares.
For example, Palm has recently launched the popular Palm Pre and Palm Treo Pro, while Samsung has Impression (a877) and Jack (i637), and LG has enV Touch (VX11000) and Xenon (GR500). All these devices are equipped with strong messaging capabilities and come with physical QWERTY keyboard for quick and easy text entry.
Strategy Analytics foresees that global consumer spending on mobile messaging services will go up by a 6.4% compound annual growth rate (CAGR) and reach $130 billion by 2013. ABI Research comes up with an even bigger number, expecting mobile messaging service revenues to surpass $212 billion globally in 2013.
Analysts note that consumer demand for mobile messaging services has been growing rapidly, particularly for email and IM access. Cell phone manufacturers have probably spotted the trend as well, hence many of them have been working on "messaging phones", aiming to grab more market shares.
For example, Palm has recently launched the popular Palm Pre and Palm Treo Pro, while Samsung has Impression (a877) and Jack (i637), and LG has enV Touch (VX11000) and Xenon (GR500). All these devices are equipped with strong messaging capabilities and come with physical QWERTY keyboard for quick and easy text entry.
Devices without QWERTY keyboard can also make a terrific and solid messaging phone though, such as BlackBerry Storm 9530, the first touchscreen phone on BlackBerry’s lineup. Only with a 3.25" touchscreen display and no QWERTY keyboard, Storm serves well as a robust messaging powerhouse, just as BlackBerry Curve 8350i and Curve 8900.
Nowadays, many cell phone users opt for mobile messaging rather than voice calls, seeing it as a more convenient and efficient way to stay connected. Therefore, in order to boost sales and revenues, cell phone makers should keep improving their messaging devices and services, and deliver better mobile messaging experience.
Tags: Cell Phone Accessories, Palm Pre Accessories, Palm Treo Pro Accessories, Samsung Impression Accessories, Samsung Jack Accessories, LG enV TOUCH (VX11000) Accessories, LG Xenon Accessories, BlackBerry Storm 9530 Accessories, BlackBerry Curve 8350i Accessories, BlackBerry Curve 8900 Accessories
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